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Developing On-line E-Commerce Business Plans to Provide Students with Context and Job Opportunities

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Luca, J. & McLoughlin, C. (2001). Developing On-line E-Commerce Business Plans to Provide Students with Context and Job Opportunities. In C. Montgomerie & J. Viteli (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2001 (pp. 1165-1167). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/8679.

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Conference Information

EDMEDIA

World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2001
Norfolk, VA
2001
ISBN 1-880094-42-8
  Craig Montgomerie & Jarmo Viteli
AACE

More Information on EDMEDIA

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Authors

Joe Luca, Edith Cowan Univ., Australia; Catherine McLoughlin, Univ. of New England, Australia

Abstract

This action research presents a description of how an on-line E-commerce business-planning unit was developed. Initially, an intensive ten-day E-commerce course was developed in collaboration with government, industry and university sectors with a view of raising awareness and promoting electronic business planning issues. The course utilised a range of learning approaches, including peer teaching, in which participants were trained as team leaders to facilitate group learning. Based on the evaluation of this course, a full semester course for final year tertiary studentswas developed and evaluated. An overview of both case studies is given with recommendations for future developments.

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