Web Sites Lost in Cyberspace: How to Ensure your Web Site is Found
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Gerth, B.J. (1999). Web Sites Lost in Cyberspace: How to Ensure your Web Site is Found. In Proceedings of WebNet World Conference on the WWW and Internet 1999 (pp. 1528-1529). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/7664.
A significant number of resources are expended on developing and maintaining University of Victoria web sites. As student recruitment initiatives become increasingly more competitive, the ability for potential students and associates to locate departmental, faculty and staff web sites becomes critical. The emphasis of developing a University Web presence began by "getting the site published" and progressed to improving the design and usability of the site. However, a critical question remained unanswered, "What initiatives can be implemented to assist potential students and associates find the information they seek on University web sites?" The focus of this paper details the design techniques and strategies that organizations can employ to help ensure their web site is found by people searching the Internet using the Web's free search services.
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