HomeNetToo; Motivational, affective and cognitive factors and Internet use: A model to explain the racial digital divide and the Internet paradox

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Jackson, L.A., Biocca, F.A., Eye, A.v., Fitzgerald, H.E., Barbatsis, G., Zhao, Y. & Ware, D. (2000). HomeNetToo; Motivational, affective and cognitive factors and Internet use: A model to explain the racial digital divide and the Internet paradox. In Proceedings of WebNet World Conference on the WWW and Internet 2000 (pp. 736-737). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/6483.

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Conference Information

WebNet World Conference on the WWW and Internet (WEBNET) 2000
San Antonio, Texas
2000
AACE

More Information on WEBNET
Table of Contents

Authors

Linda A. Jackson, Frank A. Biocca, Alexander von Eye, Hiram E. Fitzgerald, Gretchen Barbatsis, Yong Zhao, Darol Ware, Michigan State University, USA

Abstract

The HomeNetToo project is designed to address two fundamental questions: What causes people to use the Internet? What effect does Internet use have on people? A model of Internet use is proposed that addresses these questions by considering motivational, affective, and cognitive factors as antecedents and consequences of Internet use. In the HomeNetToo pilot project, a sample of low-income African American families are participating in interventions to facilitate home Internet use, and completing surveys that address factors proposed by the model. Results of the main study will have implications for how to reduce the digital divide, how to design user interfaces to accommodate diverse cognitive styles, and for identifying factors that influence whether Internet use will have desirable personal, social and professional consequences.

Keywords

• Race
• Cognition
• Digital Divide
• Internet

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