The Semiotics of the Web A Semiotic Approach to the Design and Analysis of Web-documents

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Jensen, J.F. (2000). The Semiotics of the Web A Semiotic Approach to the Design and Analysis of Web-documents. In Proceedings of WebNet World Conference on the WWW and Internet 2000 (pp. 269-274). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/6372.

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Conference Information

WebNet World Conference on the WWW and Internet (WEBNET) 2000
San Antonio, Texas
2000
AACE

More Information on WEBNET
Table of Contents

Author

Jens F. Jensen, Aalborg University, Denmark

Abstract

This paper seeks to discuss possible approaches through which semiotics can be applied to the World Wide Web seen as a multimedia; or, in other words, possible approaches through which Web-sites and Web-pages can be studied and designed from a semiotic point of view. The aim of the paper is thus to outline a coherent theoretical, methodological, and analytical framework for the study and design of Web-documents based on semiotics. The concepts dealt with include: signs, hyper-signs, codes, semiosis, icons, symbols, indexes, paradigms, syntagms, metaphor and metonymy.

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