Learners’ Viewing Behavior in Watching Instructional Video ---an Eye Tracking Analysis

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Cao, J. & Nishihara, A. (2011). Learners’ Viewing Behavior in Watching Instructional Video ---an Eye Tracking Analysis. In Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2011 (pp. 1856-1864). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/38996.

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Conference Information

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2011
Honolulu, Hawaii, USA
October 18, 2011
AACE

More Information on ELEARN
Table of Contents

Authors

Jianxia Cao, Akinori Nishihara, Tokyo Institute of Technology, Japan, Japan

Abstract

Along with the prevailing usage of instructional video in mobile and e-learning, it is becoming urgent to understand how learners deploy their attention when they learn through video and thus to improve learning effectiveness. The aim of this paper is to provide a better understanding on viewing behaviors of learners when they watch an instructional video. Characteristic of their learning behaviors was analyzed using number of fixation, mean fixation duration and viewing ratio. Generally students paid a 72% attention to the video material in total. There was a moderate correlation between viewing ratio and learning performance (p=0.03), which proved “mind-on- eye” hypothesis. Slide layout, the location of text and pictures was discussed. Strategy on learning through instructional video as well as instructional video design is proposed.

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