The Power of Effective design in e-Learning
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Fan, J.P.(. & O'connell, L. (2011). The Power of Effective design in e-Learning. In Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2011 (pp. 88-98). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/38679.
Abstract: When the Mayo Effect video went alive on the Mayo intranet in October 2010,it was very well received at Mayo Clinic. The message in the video was so effectively delivered that it became an instant sensation the institution wide. The video contains about 461 words. In such a short video, every part of its architectural design, whether it is visual, verbal, or audio, is effectively deployed. This paper will use the Mayo Effect video as a case study and examine its design, text, and effectiveness of communication using the principles of Multimedia, Modality, Personalization &Voice, and Segmenting defined by Ruth C. Clark & Richard E. Mayer, and John Sweller. The purpose of this paper is to show that a successful e-Learning pieces, whether it is a video presentation or an e-Learning course, comes from the effective design and strategic use of visual, verbal, and audio elements.
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