Multimedia competencies for an educational technologist: A survey of professionals and job announcement analysis

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Ritzhaupt, A., Martin, F. & Daniels, K. (2010). Multimedia competencies for an educational technologist: A survey of professionals and job announcement analysis. Journal of Educational Multimedia and Hypermedia, 19(4), 421-449. Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/34114.

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Journal Information

Journal of Educational Multimedia and Hypermedia
ISSN 1055-8896
Volume 19, Issue 4, November 2010
Association for the Advancement of Computing in Education (AACE)  Chesapeake, VA

More Information on JEMH

Authors

Albert Ritzhaupt, University of Florida, USA; Florence Martin, Katharine Daniels, University of North Carolina Wilmington, USA

Abstract

This paper examines the multimedia competencies of an educational technologist via a job announcements analysis and survey of professionals within the field. A conceptual framework is provided involving the new definition of the field of educational technology and associated knowledge, skill, and ability statements. Two hundred five unique job postings were examined using an emergent themes analysis. Additionally, 231 professionals within the field completed a survey of multimedia competencies. Results indicate key multimedia competencies for professionals practicing within the field, including knowledge of critical software tools such as presentation software and screen recording software; oral and written communication skills; and the ability to create effective instructional products. Additionally, recommendations to employers, educational technology programs, and professionals are provided.

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