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Innovations in Education and Entertainment Settings: A Quest for Convergence

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Fanning, E. (2011). Innovations in Education and Entertainment Settings: A Quest for Convergence. International Journal on E-Learning, 10(2), 127-144. Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/33059.

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Journal Information

IJEL

International Journal on E-Learning
ISSN 1537-2456
Volume 10, Issue 2, April 2011
Association for the Advancement of Computing in Education (AACE)  Chesapeake, VA

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Author

Elizabeth Fanning, University of Virginia, United States

Abstract

The purpose of this study was to compare the production processes and approaches for user engagement of virtual environments created for learning or commercial and entertainment purposes, specifically through online games and 3-D online spaces. This study used a qualitative, multiple case study approach based on interviews with developers of virtual environments and observation of their respective virtual learning environments. Cases represented developers of virtual environments within academic, commercial game, and advertising sectors. Interviews and observation were based on elements identified in literature as central for facilitating learning and user engagement in a virtual environment, as well as processes for design, production, and implementation. This research indicates that user-centered approaches employed by the entertainment and advertising sectors lead to higher levels of user-engagement and sustainability of the space itself.

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