Teaching the Google–Eyed YouTube Generation

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Ashraf, B. (2009). Teaching the Google–Eyed YouTube Generation. In T. Bastiaens et al. (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2009 (pp. 2252-2262). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/32801.

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Conference Information

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2009
Vancouver, Canada
October 26, 2009
ISBN 1-880094-76-2
  Theo Bastiaens, Jon Dron & Cindy Xin
AACE

More Information on ELEARN
Table of Contents

Author

Bill Ashraf, University of Sussex, UK

Abstract

The University sector in the UK has undertaken a massive transformation over recent years, resulting in a current mass market. Institutions (and their managers) are facing enormous challenges to establish competitive advantages whilst attending to customer need and focus. A smarter, cost-effective, lean teaching and learning environment needs to evolve in order for UK universities to compete in a flatter global educational market place. The challenges of teaching large groups of students from a very diverse range of backgrounds and abilities will also be discussed.

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