Authentic Assessments in Online Business Courses
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World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2009
October 26, 2009
Theo Bastiaens, Jon Dron & Cindy Xin
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Table of Contents
Abstract: With the increasing concern of potential employers about the university graduates’ level of preparedness for work, the use of authentic assessments in business education is becoming more and more important. Those who attend the roundtable will be able to define the authentic assessment, review its features that differentiate it from traditional assessment, discuss four specific examples of the marketing authentic assessments in the online environment, and identify other possible projects that could be used in the online business courses.
Bauman, A. (2009). Authentic Assessments in Online Business Courses. In T. Bastiaens et al. (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2009 (pp. 107-109). Chesapeake, VA: AACE. Retrieved December 9, 2013 from http://www.editlib.org/p/32438.
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