Authentic Assessments in Online Business Courses PROCEEDINGS
Antonina Bauman, Hawaii Pacific University, United States
World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada Publisher: AACE, Chesapeake, VA
Abstract: With the increasing concern of potential employers about the university graduates’ level of preparedness for work, the use of authentic assessments in business education is becoming more and more important. Those who attend the roundtable will be able to define the authentic assessment, review its features that differentiate it from traditional assessment, discuss four specific examples of the marketing authentic assessments in the online environment, and identify other possible projects that could be used in the online business courses.
Bauman, A. (2009). Authentic Assessments in Online Business Courses. In T. Bastiaens et al. (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2009 (pp. 107-109). Chesapeake, VA: AACE. Retrieved March 8, 2014 from http://www.editlib.org/p/32438.
© 2009 AACE