First Impressions of an Educational Website: The Relationship between Student Attributes and Visual Preferences for the Digital Learning Environment

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Manning, F.H. & Lawless, K.A. (2011). First Impressions of an Educational Website: The Relationship between Student Attributes and Visual Preferences for the Digital Learning Environment. Journal of Interactive Learning Research, 22(1), 51-83. Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/32135.

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Journal Information

Journal of Interactive Learning Research
ISSN 1093-023X
Volume 22, Issue 1, 2011
Association for the Advancement of Computing in Education (AACE)  Chesapeake, VA

More Information on JILR

Authors

Flori H. Manning, Kimberly A. Lawless, University of Illinois at Chicago, United States

Abstract

The present study examined students' first impressions of different aesthetic treatments for the same web-based lesson about the experiences of British soldiers during World War I as expressed through examples of trench poetry. Holding site content and functionality constant, the interface design's visual presentation was manipulated along two dimensions: (1) Design Positioning, examined with respect to Aesthetic Value (Good, Poor) and Gender Orientation (Masculine, Feminine, Neutral) and (2) Design Novelty (Contemporary, Dated, Outdated). This resulted in 15 different visual presentations of the online lesson. All students rated each design with respect to appeal. They also indicated the design they most preferred for further engagement with the web-based lesson. Ratings of appeal for the different design styles were examined with respect to the learning topic as well as learners' gender, interest in, and perceived knowledge about: history, World War I, poetry, web design, and online learning. Results regarding students' visual preferences and issues surrounding the influences of the learning context are discussed.

Keywords

• Virtual Environments
• Attitudes
• Gender
• Educational Technology
• Graphics
• Human Computer Interaction

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