A Study on Internet Integration Strategies of Educational TV Stations in Japan, Korea, Canada and UK
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Jung, I. (2008). A Study on Internet Integration Strategies of Educational TV Stations in Japan, Korea, Canada and UK. In J. Luca & E. Weippl (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2008 (pp. 5979-5988). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/29211.
World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2008
June 30, 2008
Joseph Luca & Edgar R. Weippl
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Table of Contents
This paper examines how public educational TV (E-TV) stations have integrated the Internet into their services. Findings confirm that E-TV stations have adopted various Internet strategies to support their educational functions, in part, as a result of their differing views of the Internet as a medium. Stations that perceive the Internet as a supplement to their TV broadcasts have focused their online activities on providing already broadcast programs, advertising their own programs, and building audience relationships, rather than generating revenues or utilizing the Internet as a new service platform. Stations that view the Internet as one of their primary media have adopted a multi-platform approach, using the Internet to provide original content and activities, and creating new service opportunities. However, external regulations of publicly chartered stations, copyrights, and limited budgets and staff are constraints to more comprehensive Internet integration. Research agendas at the policy and institutional levels are suggested in the conclusion.
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