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Recruiting and Retaining Students in the New Millennium: Issues Facing Online Programs and Possible Solutions
PROCEEDINGS

, , University of Arkansas at Little Rock, United States

EdMedia + Innovate Learning, in Vienna, Austria ISBN 978-1-880094-65-5 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

This presentation will discuss the need for and challenge of recruiting qualified students for graduate study in online programs the new millennium. To recruit students in the current climate, issues that need to be considered include: 1) Ease of the application process; 2) Marketing strategies for programs including establishing an online presence and visibility; 3) Accessibility and flexibility of coursework for a changing student population; and 4) Academic Standards issues. The recruitment model developed by the online Master of Arts in Rehabilitation Counseling (MRC) program at the University of Arkansas at Little Rock (UALR) will be discussed as well as other recruitment approaches and strategies. The UALR program currently has 215 students enrolled in its MRC program. The presentation will also discuss how attendees can develop a recruitment strategy that is tailored to meet their own needs.

Citation

Garner, W. & Dickerson, L. (2008). Recruiting and Retaining Students in the New Millennium: Issues Facing Online Programs and Possible Solutions. In J. Luca & E. Weippl (Eds.), Proceedings of ED-MEDIA 2008--World Conference on Educational Multimedia, Hypermedia & Telecommunications (p. 1908). Vienna, Austria: Association for the Advancement of Computing in Education (AACE). Retrieved March 28, 2024 from .

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