The Importance of Graphics: Implications for Educational Hypertext Material
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Hinesley, G., Blackmon, M.H. & Carnot, M.J. (2008). The Importance of Graphics: Implications for Educational Hypertext Material. In J. Luca & E. Weippl (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2008 (pp. 1412-1421). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/28568.
World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2008
June 30, 2008
Joseph Luca & Edgar R. Weippl
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Table of Contents
This paper reports a series of experiments providing empirical evidence that conventional webpage graphics facilitate learners' successful navigation to find information in complex informational websites and hypertext instructional materials. During visual search of a webpage, graphics strongly influenced learners' success/error rate locating common interactive Web objects, e.g., search engine or navigation bar menu link. In the capstone experiment, 58 undergraduate participants had to locate the webpage widget (4 graphic and 4 text widgets) to accomplish a specific task. Tasks were performed in 4 different types of webpages (2 location conditions x 2 graphics conditions). One set of webpages used conventional graphics and locations, the second used conventional graphics but violated location expectations, a third used conventional locations but lacked conventional graphics, and the final set lacked both conventional graphics and object locations. Graphics accounted for 40% of the treatment effect compared to 15% accounted for by location expectations.
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