Return-on-Knowledge (ROK) of an e-Learning Support Unit: A Quali-Quantitative Approach
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Fresen, J. & Boon, H. (2008). Return-on-Knowledge (ROK) of an e-Learning Support Unit: A Quali-Quantitative Approach. In J. Luca & E. Weippl (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2008 (pp. 644-653). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/28460.
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Conference Information
World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2008
Vienna, Austria
June 30, 2008
ISBN 1-880094-65-7
Joseph Luca & Edgar R. Weippl
AACE
More Information on EDMEDIA
Table of Contents
Authors
Abstract
Measuring the Return-on-Investment (ROI) in learning and development in general is becoming a topical issue, particularly in the case of e-learning, or ICT-enhanced learning. Although the interest in the topic has heightened, there are a myriad of suggested approaches and it remains a challenge (Phillips, 2003), particularly in the field of higher education. The field of information science contributes the notion of Return-on-Knowledge (ROK), which is nicely aligned with the move towards evaluating satisfaction and impact, as opposed to the financially stringent approach of ROI. The ROK model (Kirkwood, 2003) includes both quantitative and qualitative aspects of evaluation. This paper provides an overview of various business methodologies which could be applied in evaluating the training and support services offered by an e-learning support unit to academic staff. The paper proposes a three-pronged methodology to evaluate the qualitative Benefit from Use (BU) and thus the ROK of an e-learning support unit.
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