ARCS Model and Instructional Design for Adult Learners in Online Learning Environment

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Mao, J. & Thompson, M. (2007). ARCS Model and Instructional Design for Adult Learners in Online Learning Environment. In T. Bastiaens & S. Carliner (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007 (pp. 1692-1695). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/26594.

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Conference Information

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2007
Quebec City, Canada
October 15, 2007
ISBN 1-880094-63-0
  Theo Bastiaens & Saul Carliner
AACE

More Information on ELEARN
Table of Contents

Authors

Jin Mao, Melody Thompson, Penn State University, USA

Abstract

Many educators and researchers consider learner motivation as one of the most important factors leading to success in traditional learning environments. Learner motivation plays a similarly important role in online learning. However, very little consideration of motivation has been integrated into instructional design in general, especially in the design of online learning. Using the framework of Keller's ARCS Motivation Model, this paper discusses and recommends course design strategies for adult learners in online learning environments.

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