Roger’s Diffusion of Innovation Theory and the ‘Using Still Images Online’ Project
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Mahony, M.J. & Scott, K.M. (2005). Roger’s Diffusion of Innovation Theory and the ‘Using Still Images Online’ Project. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2005 (pp. 906-913). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/21295.
Conference Information

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2005
E-Learn 2005--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education
October 2005
ISBN 1-880094-57-6
Griff Richards
AACE
More Information on ELEARN
Table of Contents
Authors
Abstract
Abstract: Large universities now face mainstreaming the educational innovation of 'elearning'. An institutional strategic plan is essential but only the first step. Operationalising strategic intention to reach university teachers and support them in reflecting upon and changing practice is the real challenge. We examine Rogers' classic theory on diffusion of innovations for utility in considering such strategic development. The theory is then used in a critically reflective case study of one strategic elearning development: the 'Using Still Images Online' Project at the University of Sydney. This project addressed university teachers' expressed need for support in using images in online environments to meet their pedagogical objectives. We conclude that Rogers' diffusion of innovation theory provides a useful framework for evaluating elearning mainstreaming activities at several levels and suggest how Rogers' work could be used both in planning at the commencement of an elearning professional development project and as an evaluative tool.
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