The API (Agent Persona Instrument) for Assessing Pedagogical Agent Persona

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Baylor, A. & Ryu, J. (2003). The API (Agent Persona Instrument) for Assessing Pedagogical Agent Persona. In D. Lassner & C. McNaught (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2003 (pp. 448-451). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/13799.

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Conference Information

World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2003
Honolulu, Hawaii, USA
2003
ISBN 1-880094-48-7
  David Lassner & Carmel McNaught
AACE

More Information on EDMEDIA
Table of Contents

Authors

Amy Baylor, Jeeheon Ryu, Florida State University, USA

Abstract

This paper describes the development and validation of an instrument for measuring pedagogical agent persona as perceived by the learner. After collating items used to assess agent persona from other empirical studies, a factor analysis was conducted with two samples of undergraduate students working within the Multiple Intelligent Mentors Instructing Collaboratively (MIMIC) agent-based research environment. The first sample (n=80) was used for an exploratory factor analysis, and five factors were identified. By conducting a confirmatory factor analysis with 133 participants, four agent persona factors were identified: 1) Credible, 2) Facilitating Learning, 3) Engaging, and 4) Human-like. The two latent variables were Informational Usefulness (constituted of Credible and Facilitating Learning) and Emotive Interaction (constituted of Engaging and Human-like).

Keywords

• Interaction

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