Teaching Websites as Communication: A “Coffee Shop Approach”

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Bolchini, D., Cantoni, L. & Arasa, D. (2004). Teaching Websites as Communication: A “Coffee Shop Approach”. In L. Cantoni & C. McLoughlin (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2004 (pp. 4119-4124). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/11667.

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Conference Information

World Conference on Educational Multimedia, Hypermedia and Telecommunications (EDMEDIA) 2004
Lugano, Switzerland
2004
ISBN 1-880094-53-3
  Lorenzo Cantoni & Catherine McLoughlin
AACE

More Information on EDMEDIA
Table of Contents

Authors

Davide Bolchini, Lorenzo Cantoni, University of Lugano, Switzerland; Daniel Arasa, Faculty of Institutional Communication, Pontifical University of the Holy Cross, Italy

Abstract

Effectively teaching Internet communication and website design to students without a technical background is not a trivial task. This paper introduces a framework for understanding the factors characterizing the communication scenario defined by a website which has been used in undergraduate courses of the Communication curriculum. The approach assumes that the creation and management of websites involve both technical and non-technical aspects since a website is a complex and a multidimensional reality. Indeed, a website is: 1) a cluster of contents and services; 2) a collection of technical instruments; 3) a group of people who run the website and 4) a group of people who visit it; moreover, all the above aspects are to be understood in a given (communication market) context. Only if all of these dimensions are taken into consideration, will it be possible to communicate successfully through the Internet.

Keywords

• Communication
• Internet

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