"Army" as a Second Language: The Critical Nature of Communicating with Clients
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Miller, K.H. & Rude-Parkins, D.C. (2004). "Army" as a Second Language: The Critical Nature of Communicating with Clients. In J. Nall & R. Robson (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2004 (pp. 128-132). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/11329.
World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2004
Washington, DC, USA
Janice Nall & Robby Robson
More Information on ELEARN
Table of Contents
The University of Louisville and Northrop Grumman Mission Systems partnership to produce distance education courseware for the US Army introduced some unexpcted communications problems. While the Northrop Grumman team was well versed in Army language, the U of L team had a great deal to learn. This brief paper discusses not only the simple issues such as acronyms and writing style, but also the far more complex issue of instructional design constructs. Mutual understanding is critical to successful communication between the contractor and the client. We have realized that it is not a question of right and wrong, but of agreement on the use of language. As contractors, we learned to accept that a Terminal Learning Objective (TLO) was what we would call a goal; an Enabling Learning Objective (ELO) was a lesson; and that the Learning Activity actually contained the measurable objectives. You can only please a client when you understand them, and that must be SOP.
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