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Understanding Consumer Navigation Behaviour

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Saxena, A., Kothari, D.P., Jain, S. & Khurana, A. (2002). Understanding Consumer Navigation Behaviour. Journal of Educational Multimedia and Hypermedia, 11(4), 403-417. Norfolk, VA: AACE.
Retrieved from http://www.editlib.org/p/10261.

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Journal Information

JEMH

Journal of Educational Multimedia and Hypermedia
ISSN 1055-8896
Volume 11, Issue 4, 2002
Association for the Advancement of Computing in Education (AACE)  Norfolk, VA

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Authors

Anshu Saxena, D.P. Kothari, Sudhir Jain, Amulya Khurana, Indian Institute of Technology, India

Abstract

This article sets the scene for interface design by first placing the human computer interface within the context of human factors, software engineering, and related subjects, and then examining some justifications for why it is necessary to spend time and money designing human-computer interfaces. The main aim of this article is to present knowledge of the theory, models, and methods relevant to human-computer interaction and skills for designing better human-computer interfaces. The authors have attempted to place interface design into a framework of software development by drawing on methods from systems analysis and design as well as ideas in human-computer interaction. The article, also initiates the debate within the Human-Computer Interaction (HCI) community about scientific and engineering approaches to the subject.

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