Online Learning as Information Delivery: Digital Myopia

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Jan Herrington, University of Wollongong, Australia ; Thomas C Reeves, University of Georgia, United States ; Ron Oliver, Edith Cowan University, Australia

JILR Volume 16, Number 4, October 2005 ISSN 1093-023X


** Invited as a paper from ED-MEDIA 2004 ** In business and commerce, the concept of marketing myopia has been a useful tool to predict, analyze and explain the rise and fall of businesses. In this article, we question whether the concept can also be used to predict the ultimate downfall of online learning in higher education, if universities continue to confuse their key mission – education – with the much more product-oriented aim of information delivery. The proliferation of information-based online courses is examined within the context of the limitations imposed by widely used course management systems, institutional impediments and other factors that encourage teachers to adopt information delivery in preference for more innovative, authentic pedagogies. Data and findings are reported from teachers and instructional designers who have been successful in offering complex and sustained tasks online.


Herrington, J., Reeves, T.C. & Oliver, R. (2005). Online Learning as Information Delivery: Digital Myopia. Journal of Interactive Learning Research, 16(4), 353-367. Norfolk, VA: Association for the Advancement of Computing in Education (AACE). Retrieved February 20, 2017 from