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Searching for:- Author=Rohan Miller
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One paper matched
A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education
World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2008:1 , Nov 17, 2008
World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2008:1 , Nov 17, 2008
Compared to marketing practitioners, marketing educators often lag in the adoption of e-learning technology. This paper explores the use of online role-plays to present learners with enhanced opportunities for interactive and experimental learning...
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