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The Plight of the Millennials: Pedagogy as Marketing, Marketing as Pedagogy
Ralph V. Barrett; Diane E. Meaghan; Howard A. Doughty
College Quarterly Vol. 12, No. 3 (2009)
Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it...