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The purpose of this study is to compare the effects of single versus multiple metaphors in computer expert and novice users' change of mental models as well as information search performance. Related issues, such as mental models, differences...

The flexible nature of hypermedia allows it to be tailored to an individual's needs. Despite the many degrees of navigational freedom, however, users of hypermedia often find difficulty locating information, feel disoriented, or even become "lost in ...

Metaphors are used enormously in designing websites to facilitate multiple user tasks for years. Nevertheless, there is limited research examining metaphor's effects in facilitating user tasks. There is disagreement regarding using single or...

Individual characteristics in virtual environments have stimulated considerable interests. An understanding of various cognitive style learners as they respond to different information representation approaches may provide practical information for...

In spite of phenomenal growth of online activities, consumers still reluctance to engage in spontaneous financial transactions for online marketplaces. Consumers may not trust online vendors due to business-to-consumer process often happen between...

Starting form 1990s, online games has managed to become the fastest growing segment of the digital entertainment industry. With the open-end nature of game scenarios, most of Massively Multiplayer Online Role-Playing Games (MMORPG) players might...

By applying Limited Capacity Theory and “Think Aloud” method, a three-stage experiment study was managed to explore how individual spatial abilities and landmark design in a desktop 3D environment might affect users’ cognition operations of working...